Kerk Communications provides a number of services, including:
Caitlin Kerk is first and foremost a writer who believes successful communications start with a compelling message. The tool used to convey it – social, digital, hardcopy, or earned media – is just a tool, albeit with its own writing standards and styles.
She has been writing about health and social issues for more than 20 years to inspire action on behalf of important causes. That could mean donating money, volunteering, signing up for a program, advocating for a policy, or whatever other action is needed.
Caitlin launched Kerk Communications in 1997 to provide nonprofit agencies and other public benefit organizations with quality marketing communication services at competitive prices. Before that, she headed communications for the statewide American Lung Association, handled nonprofit and government accounts at Coakley Heagerty Public Relations firm, and worked as a daily newspaper reporter.
She graduated from San Jose State University with a bachelor’s degree in Journalism and a minor in Political Science.
Here’s what clients say:
“Caitlin Kerk worked for Second Harvest Food Bank as a consultant for five years. She was an incredible asset to our team and exceeded my expectations. Caitlin is everything you would want in a contractor – or in an employee for that matter. She works independently, understands the Silicon Valley nonprofit sector, and has developed the type of rapport with reporters that translates into quality earned media stories that no amount of money could buy. I personally enjoyed working with her because she is a direct communicator, she is professional, and she knew how to leverage up our CEO, myself, and other time-strapped executives. I trusted very few people to write high-profile pieces on behalf of our organization, but Caitlin proved to me time and again that I could always trust her. “
“Caitlin Kerk understands how strategic communications can strengthen your brand. She knows how to create an effective multi-channel approach that can accomplish your marketing goals. She is an excellent writer who is spot on when it comes to messaging that resonates with key target audiences. She is also incredibly flexible, which makes her very easy to work with.”
“I’ve worked with Caitlin Kerk for more than a decade in many capacities. She has been an invaluable member of several teams I’ve formed and has the highest levels of competence, responsiveness, and accountability of any of my consultants. With her excellent contacts and reputation, I believe she is the best resource for nonprofit media relations in Silicon Valley, especially given today’s constantly changing news landscape. She is also an outstanding copywriter and editor who is skilled in all areas of nonprofit communications.”
Partial list of past and present clients:
American Lung Association of California
Applied Materials Foundation
Catholic Charities of Santa Clara County
Community Health Partnership
Daughters of Charity Health System
San Jose Museum of Quilts and Textiles
San Jose Tobacco-Free Collaborative
San Juan Bautista Child Development Center
Santa Clara County Blue Ribbon Commission on Ending Homelessness and Solving the Affordable Housing Crisis
Santa Clara County Office of Public Communication
Santa Clara County Public Library
Second Harvest Food Bank of Santa Clara and San Mateo Counties
Silicon Valley Independent Living Center
Sonoma County Asthma Coalition
United Way Silicon Valley